I've been a professional in the climbing industry since 2010 and have used over a dozen different brands to carry my ropes, chalk, camera gear, skis, and other equipment. It always seemed like a product or brand would have one strong aspect and fail at most others.

I also feel like climbers have been consistently underserved - since I started climbing in the early 2000's, climbing chalk bags and accessories have for the most part gone unchanged. That's why Endless is here: to drive the category forward.

Our bags and clothes are designed with what we feel are modern standards in regards to weight, function, texture, material and aesthetics.

— Cameron Maier (@bearcam)